DC Shoes is one of the most recognized, skate driven action sports apparel brands in the world. Recently, the marketing and production crew at DC Shoes was challenged to come up with new, fresh ideas to reach these consumers. We spoke with Ross Haines, Justin Smith, and Dino Manuel who shared with us some of the details of their newest stop action short, featuring the likeness of pro surfer Clay Marzo. Here's what they told us:
After a series of focus groups with kids, surfers, skateboarders, and people in the industry, we learned they wanted something new and different, something they'd never seen before. So we got together to brainstorm some ideas and came up with the idea for a series of stop motion shorts, but with a fun twist, and one that captured the kitschy look and feel of old time monster movies.
We didn't know what we were doing, but we poured our heart and soul into it; inspired by Wes Anderson and his work on Roal Dahl's Fantastic Mr. Fox, and even the funky kung fu flix from the 70s, we had the most freedom we've ever had to do something weird and fun.
So when we were done, we had some really clean footage of a fun, unique stop motion flick. But it was missing something. It was missing that roughed up look. We wanted to make it look as close to an old school, vintage, scratched up film, but without looking obvious, cheap or cheezy.
And that's where Digieffects came through as the hero at the 11th hour! Digieffects did an amazing job giving the film the exact look and feel we were going for. This film was such a success, we're now working on series of 4 more shorts; and Digieffects will definitely play a huge role in giving us those classic looks that simply complete the look and feel of the movies. And our fans love them too; our FaceBook page is approaching 5 million fans and our YouTube Channel is the second most viewed and subscribed to in all action sports. So check out our latest flick complete with the help of Digieffects Damage at http://www.youtube.com/watch?v=0rEAgude9T8