“The term ‘multiplatform jounalism’ has been around for quite a while now, at The BBC we don’t go to events thinking about just collecting material for one medium. In the past people worked ‘just for TV”, ‘just for radio’ or ‘just wrote for online’- Nowadays individual reporters are encouraged to combine these roles and take maximum advantage of being on location where stories are breaking.
Primarily I work for radio, but since being introduced to the iOgrapher by a BBC colleague I’ve begun filing video shot on iOS which has been regularly used on BBC TV.
The key for me, is that iPads/iPhones/microphones and cables are kit that I will already be bringing to an event anyway. By adding a tripod, iOgrapher and lens – suddenly I‘ve got the capability of turning what originally was due to be a radio interview into a TV interview.
The BBC has been experimenting with iOS video for some time now; capturing content on the fly, man-on-the-street style with the idea that we’d push these videos through our social media channels to help promote our programming. We also thought this would be a creative addition to our coverage of the 2014 World Cup. It’s a great idea, but shooting video on an iPad or iPhone can be challenging. When we heard about the iOgrapher for iPhone 5s and iPad, we realized we could in fact incorporate our iOS videos into our larger production pipeline. With its mounts for lenses, sound and lighting, suddenly we had highly portable, fully functional camera rigs that enabled us to get right into the action and capture great footage for our programming.
Rather than simply providing video clips for social media or websites, the possibilities began to grow. PTC’s (Piece To Cameras) I shot outside the stadium before games using an iPad ended up being used regularly during the World Cup on BBC’s 24-hour rolling news channel. Back at the studio our producers would ‘paint’ other footage over my reports. What was originally just footage of me standing holding a camera with the backdrop of a stadium, now became a full package.
There is huge potential for growth in this area and TV producers are becoming more an more willing to embrace footage shot on mobile devices.