I'm starting a new weekly feature this week, aptly named, This Week in Post Production. I'll aim to highlight some of the important, interesting news highlights in our industry - both from my clients as well as the major players impacting your daily lives. So here goes; This Week in Post for the week ending November 6, 2009.
Imagineer Systems: A couple of announcements from Imagineer this week, including new upgrades to their mocha and mocha for After Effects family of planar tracking tools. New mocha versions, including mocha for After Effects, supports direct export to Red Giant Warp, a nice little workflow enhancement that a lot of users have been asking for.
The Company also announced a special promo for the month of November: 50% off mocha for Final Cut and mocha shape for Final Cut. That's a nice little deal, check it out here: www.imagineersystems.com.
CineForm: We're readying a press release on this, but you heard it here first. Next week, CineForm will announce Neo3D for Windows. You may remember Neo3D for Final Cut, announced at NAB 09 - that announcement captured a lot of attention and created a lot of excitement in the 3D post community. Now those 3D production capabilities are extended to Windows. More details next week.
GenArts Acquires Wondertouch: Studio Daily reports on the news of the GenArts/Wondertouch acquisition this week. GenArts CEO, Katherine Hays says in her quote that "in 2008, GenArts laid out its vision to accelerate growth via acquisition, innovation and strategic partnerships." I know the Company has been in talks with a lot of players in the space, so while this news comes as no surprise, it'll be interesting to see who's next.
Beth Marchant, EIC of Studio Daily, interviews Hays for the Studio Daily Blog.
These guys are definitely a company to watch.
Weekly Non Sequitur
And now for something completely different...
Gizmodo reports this week on a new iPhone app that supposedly interprets a baby's cry for parents. Are you a pathetic parent who simply doesn't know what to do when that awful sound comes out of your baby? There's an app for that! As they so well put it, 'how did we all make it to adulthood without apps like this?'