Avid's PR machine was busy today unveiling its "New Thinking Campaign." Here's an excerpt from the press release: Avid Technology, Inc. (Nasdaq: AVID) today announced that its Video division has unveiled “New Thinking” – a customer-focused campaign designed to improve the way the company connects with all of its users and prospects. Shaped by extensive customer feedback, New Thinking underscores the company’s more than 20-year commitment of empowering film and video professionals with tools that enable them to work more efficiently, productively and creatively. The new campaign revolves around four main objectives: increasing the value of Avid’s products, workflows, and services; advancing technical and customer support programs; investing in the community of media professionals; and fostering an open, two-way dialogue with customers.
I'm actually quite curious what you think about this news. What's your reaction? Is this a New Avid or a new campaign? What do you think?!
UPDATE: While trolling the blogosphere and trades for coverage, I did find a response to this news from friend and industry guru, Frank Capria, who's writing more for the relatively new ProVideoCoalition. It's a good synopsis, as usual, but what I find interesting with Frank's assessment (as well as with all the other coverage I've seen so far) is that it goes right to the price cuts. There's not too much discussion on all the customer-focused initiatives -- not that anyone's dissing them, they just don't seem to be too concerned about that piece of the news....yet. Here's Frank's take.
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