It's one thing when a company develops a product that has positive implications on the environmement. It's another thing when a Hollywood mogul steps up and not only talks about the environment, but actually does something about it.
I'm talking about Gale Ann Hurd.
The Hollywood Reporter's Etan Vlessing spoke with Gale about the importance of green technology on the set of her work (The Walking Dead, The Hulk). Here are a couple of excerpts:
In 2007, Hurd and her production team made The Incredible Hulk movie shoot in Toronto a green standard-bearer for Hollywood.
Actors were driven round in hybrid vehicles, set builders used sustainably harvested wood, and Hurd gave everyone a stainless steel mug to replace plastic water bottles and disposable coffee containers.
“We had a green department head meeting, and before the meeting we asked people to come with suggestions from their department,” she recalled.
Read the story in its entirety here.
The technology highlighted - doddlePRO. If you have anything to do with production, you should pay attention to these guys. Even if green tech isn't something high on your priority list (perhaps saving time and money, managing resources, people, logistics and keeping your tight, fleeting budget in tact are high on that list), the doddle Platform is an impressive one. Here's a snapshot:
doddle is based on a powerful platform developed by Mobile Imagination to create collaborative, mobile and cloud-based efficiency tools for businesses and creative professionals.
Today, the Company provides four primary offerings for the professional production community:
- The doddle Directory for the iPhone: doddle is the first entirely free interactive, digital mobile production resource guide for the film and video industry. doddle is designed for anyone involved in the production process and provides easy access to key resources and information to help find anything and anyone required for a shoot - from producers, directors, photographers, grips, gaffers, sound and talent to information about hotels, restaurants, catering, transportation, even the local weather forecast.
- doddlePRO is a mobile, collaborative call sheets and productions planning efficiency tool optimized for the desktop/browser, iPhone and iPad.
- doddlePRO Online is a browser based version of the Company’s collaborative call sheets and planning tool, ideal for larger productions and teams coordinating efforts from a central location and communicating to its people in the field. doddlePRO Online automatically synchs with iOs devices and provides a powerful hub of logistical operations for the crew.
- doddleNEWS is a free online news service with daily industry news for the production community, reported by creative production professionals. It includes industry news for pros, reported by pros with the primary goal of delivering credible, valuable and relevant content for the community.
For more information, visit http://doddleme.com.
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