Today's announcement from GoPro is a significant one for a few reasons; one, it's a signal of incredible collaboration and innovative vision from the development team at the company. It's also a welcome announcement to a broad swath of the marketplace. We've seen how users ranging from consumers, motocross, skydivers, surfers to general enthusiasts have pushed GoPro cameras to the limit - but now we're starting to see how professional production crews are integrating GoPro cameras into some pretty sophisticated production pipelines.
The GoPro HERO2 introduced a breadth of features the professional crowd cheered about. Now with the availability of GoPro CineForm Studio, GoPro CineForm Studio Professional, and GoPro CineForm Studio Premium, the company is introducing some very sophisticated post production technology that's intuitive enough for the consumer crowd, and highly valuable to the professional filmmaker cutting HD documentaries, or sophisticated 3D stereoscopic productions.
This is big news!
Here's the press release that hit this morning:
GoPro® Strengthens Entire GoPro CineForm® Studio Product Line for 2D and 3D
Post Production Workflows
HALF MOON BAY, CA (January 18, 2012) – GoPro, the world’s leading activity image capture company, today announced the release of a new version of its professional family of 2D and 3D production software - GoPro CineForm Studio Premium and GoPro CineForm Studio Professional. The company recently released a new version of its free software, GoPro CineForm Studio, which adds powerful new features appealing to consumers and professionals alike.
“This announcement represents a significant milestone in GoPro’s efforts to provide a complete camera-to-software solution for 2D and 3D productions for its entire customer base,” said David Newman, GoPro’s Senior Director of Software Engineering. “The updated GoPro CineForm Studio software line has huge implications, not only for consumers and enthusiasts, but for professional cinematographers and filmmakers who are increasingly embracing new camera technologies to help them tell their stories in ever more exciting and unique ways. The new software maintains an intuitive user interface for basic tasks but also provides sophisticated Active Metadata-driven capabilities that slipstream into the most advanced production pipelines in the industry.”
What’s New in the GoPro CineForm Studio Product Line
GoPro CineForm Studio
Available for both Mac and Windows platforms, GoPro CineForm Studio enables users of every skill level to adjust aspect ratios and instantly correct distortions or ‘image stretching’ that typically occurs when resizing images. And for high impact, dramatic time lapse sequences, GoPro CineForm Studio now enables users to add keyframes anywhere in the video, and add effects such as pan and zoom to introduce movement and drama to time lapse sequences.
Other new features include:
- Automatic recognition for 3D videos for YouTube uploads
- Auto-update of HD HERO2® camera firmware
- Support for popular .mov and .mp4 video formats to bring in content from other camera systems
GoPro CineForm Premium and GoPro CineForm Professional
For professional cinematographers, filmmakers and videographers, GoPro has also strengthened its family of professional applications; GoPro CineForm Premium and GoPro CineForm Professional. GoPro CineForm Studio Premium captures the most popular features of both CineForm’s Neo HD and Neo 3D into a singular, new solution ideal for 2D and 3D broadcast and feature film production. GoPro CineForm Studio Professional extends even more powerful stereo 3D post-production capabilities to 3D broadcasters and 3D feature filmmakers, and is optimized for multi-camera stereo rigs, such as SI, PHANTOM, RED, and ARRI ALEXA. Additional features at-a-glance include:
GoPro CineForm Studio Premium:
- New and improved user interface
- Non-destructive Color correction
- Non-destructive Reframing/Image manipulation
- Non-destructive 3D correction
- Support for a wide range of consumer and professional 2D and 3D (single body)
video cameras
- Support for HD and beyond
GoPro CineForm Studio Professional:
- New and improved user interface
- Non-destructive Color correction
- Non-destructive Reframing/Image manipulation
- Advanced Non-destructive 3D correction
- Support for a wide range of consumer and professional 2D and 3D (all types)
video cameras
- Support for HD and beyond
- Independent eye control for professional 3D camera rigs
Pricing and Availability
GoPro CineForm Studio is available immediately as a free download here.
GoPro CineForm Studio Premium is priced at $299, and GoPro CineForm Studio Professional is priced at $999 and are available for download here: http://www.cineform.com.
About GoPro
Based in Half Moon Bay, California, GoPro makes the world’s most versatile cameras, enabling people to capture and share their lives’ most exciting moments in professional quality HD video and photos. GoPro’s HD HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. GoPro’s products are sold in over 60 countries via specialty sports retailers, Sport Chalet, Best Buy and at GoPro.com.
GoPro Media Contact:
Rick Loughery, GoPro Kevin Bourke, BourkePR
(415) 738-2480 x722 or pr(at)gopro(dot)com (508) 259-6018 or [email protected]
GOPRO®, HERO®, and CineForm® are trademarks or registered trademarks of Woodman Labs, Inc. in the United States and other countries. All other company, product names are trademarks or registered trademarks of their rightful owners.
